COURSE OVERVIEW
With fast economic changes, marketing professionals must adapt quickly to keep up. Also, the fact that businesses and individuals have new competition demands the utilization of new tools and advanced marketing techniques to generate demand for existing products and services, penetrate the markets and open up profitable opportunities.
Participants will learn how to develop, implement, and measure a winning marketing strategy using latest tools, techniques and platforms.
COURSE OBJECTIVE
Upon completion of the course, participants will be able to:
- Understand the marketing framework and functions in different organization
- Be familiar with wide-ranging marketing roles
- Develop a marketing plan for their organization
- Understanding marketing environment and properly position products and services in the marketplace.
- Perform market research
Course Content Summary
- Definition of marketing management
- Concept of marketing
- Differences between marketing & selling
- Scope of marketing management
- Understanding marketing environment
- Various marketing analysis techniques
- Marketing audit
- Marketing planning
- Market segmentation, targeting & positioning
- Communication process elements
- The goals & tasks of promotion
- Professional steps in creating promotional campaigns
- Setting the advertising budget
- Various media types & application
- Media scheduling
- Evaluating promotional campaigns
- Strategic approach of the product life cycle
- Marketing research
Target Audience
- Marketing professionals
- Public Relations Professionals
- Sales professionals.
Course Period
- Option 1: Evening on weekdays (Monday to Friday)
- Option 2: Weekends (2 Saturdays, 8 AM to 4.30 PM)
- Option 3: Weekdays (2 days – 8 AM to 4.30 PM)
Course Level: Introductory
Please download detailed course brochure below and register for your desired session
MODE OF PAYMENT
We recommend that you select the most convenient payment option for you
Bank : GTBank
Account Number : 0263343826
Contact us via [email protected] or call +234 802 553 8311
to confirm your registration.
FAQ
How can i find out if a course i want is available ?
We have ensured to list our most popurlar courses online, However our trainers are specialists who can deliver trainings in most subjects . To find out if we can cover the course you need, please contact us at [email protected] to discuss your requirements.
I have found the course I want. How can I register ?
You can register by downloading your desired course brochure located on each course page and adding your desired course to cart to complete your registeration. Another easy way to register is to call our customer care team on +1 437-886-4561.
Who Delivers Our Courses?
Our team of trainers are are not only certified training professionals, but are extensively experienced in their chosen training field. To learn more about our trainers, visit Our Team Page.
Are all of our courses certified?
Yes, all our courses are certified and we offer certification on completion of our courses .
What is the standard class size for registered participants ?
Our scheduled courses have a maximum number of 6-10 participants. This allows us to give everybody the attention they need and to customise content to address particular needs as much as possible. However for bespoke training, the minimum and maximum number of participants is flexible and can be structured according to your specific goals. Contact us
on [email protected] to discuss your requirements.
I am ready to register, but have some questions about my course
For more information regarding your desired course ,Kindly contact us by sending us an email on [email protected] or by phone on +1 437-886-4561. We’ll be happy to answer any question you may have.
How will I know if my registration is confirmed?
Once you have completed your registration and payment, we will send you confirmation by email. This will include your course details (dates, location,times), a receipt of payment and any additional course information you need.
What is our refund or cancellation Policy ?
Please see our Terms and Conditions for our refund and cancellation policy.
Can i pay in any currency ?
Yes, we have available payment options depending on your location ,please click the mode of payment button to find out the payment option available for your location.
Program Highlights
15 Hours Course Duration
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Competitive research experience
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Sessions of Positioning Workshops & Presentations
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Case Studies & Practical Exercises
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Successful Application Of Course Objectives
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Video Sessions & General Discussions
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Certificate On Course Completion